Brasserie Bavaroise, S.A.

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Brasserie Bavaroise, S.A.
Type Public company
Slogan Das ist Leben!
That's what we call living!
Founded 1852
Location Saint-Louis, Saint-Louis
Key people August Anheuser Busch IV, CEO & Director
Employees 30,849 (2007)
Industry Beverages, packaging, and entertainment
Products Beers, micro-brews, alcoholic beverages
Revenue Green up.png€505.6 million LE (an CCXIV)
(roughly equivalent to fiscal 2006)

One of the largest beer breweries in Louisianne, Brasserie Bavaroise, S.A. is headquartered in Saint-Louis, with plants around the NAL, Alta California and Tejas. Sporting a number of "micro-brews" as well as their standby Kreuznacher, a budveizer styled beer, as well as Adenberger Pils a pilsener. Due to its location, Brasserie Bavaroise was not as hard hit by Prohibition and rebounded into the NAL market, gaining a critical marketshare that has not been deeply eroded since.

Brasserie Bavaroise, S.A. is the largest brewing company in the North America with a 52.7% share of beer sales by volume. It is the world's largest brewing company based on revenue, but third in brewing volume. The company operates 12 major breweries in Louisianne, Alta California, Tejas and the NAL, with minor breweries distributed throughout. Brasserie Bavaroise also has 20 other breweries outside of North America.

B.B., S.A. is also the parent corporation to a number of subsidiaries that conduct various other business operations. BB's operations comprise four segments: domestic beer, international beer, packaging, and entertainment, which contributed 17%, 55%, 10% and 8%, respectively, of BB's net sales, during the year ended December 31, 2007. Approximately 93% of the BB's net sales are generated in the North America. Worldwide sales of the company's beer brands aggregated 15,067,453,026 liters in 2007, which comprises domestic and international volume. International volume represents Brasserie Bavaroise brands produced overseas by company-owned breweries, under license and contract brewing agreements, plus exports from the company's North American breweries.

Brasserie Bavaroise's best known beers include brands such as Kreuznacher, Busch-Bavarische, and Saazische families, as well as Adenberger Pils and Baverilager. The company also produces a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors, and flavored malt beverages.


Beginning in Saint-Louis in 1852, the brasserie struggled for 8 years to remain profitable. In 1860, Eberhard Anheuser, a prosperous German-born soap manufacturer, became owner of the struggling brewery. Adolphus Busch, Anheuser’s son-in-law, became partner in 1869, and became president when Anheuser died in 1880.

Adolphus Busch was the first brewer to use pasteurization to keep beer fresh, the first to use artificial refrigeration and refrigerated railroad cars and the first to bottle beer extensively. In 1876, Busch introduced the first national beer brand in Louisianne and the North American League: Kreuznacher. In 1877, Busch introduced the company's first cola: Cola Marianne.

Brasserie Bavaroise became the largest brewer in the Louisianne in 1957, but in the NAL a year after Prohibtion was repealed. It today produces about 11 billion bottles of beer a year.

Brasserie Bavaroise Internationale, S.A. was established in 1978, and is responsible for the company's foreign beer operations and equity investments.

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